The highlight of the evening, however, was the premiere of her new dress collection, marking the beginning of a new creative chapter.
On Friday night, under the starry Athenian sky, the St. George Lycabettus Hotel was filled with warmth, smiles, and understated luxury — exactly the style that has defined the Ivana Grossi brand for the past five years. Surrounded by close friends, collaborators, and loyal clients, the designer celebrated the fifth anniversary of her fashion house in an evening dedicated to art, emotion, and feminine strength.
For this special occasion, Ivana presented five of her most iconic shoe designs, which have defined the philosophy and aesthetic of her fashion house. The highlight of the evening, however, was the premiere of her new dress collection, marking the beginning of a new creative chapter.
The collection features five dresses designed exclusively for the anniversary. Inspired by the modern woman — dynamic, mature, and authentic — Ivana creates pieces that follow the rhythm of life, highlighting natural movement and the simplicity of elegance. The dresses are made from natural materials, with soft lines and subtle details that exude timeless style.
“I wanted to create dresses that a woman can wear every day, but also on special occasions — to feel comfortable, yet empowered by her femininity,” said Ivana during the event.
You can find the complete Ivana Grossi collection at the shopping event of the decade — the Anniversary Pop Up Project: The Decade Edition — on Saturday, December 13, and Sunday, December 14, at the Goulandris Natural History Museum in Kifisia.
The atmosphere was dreamy and refined — the candlelight, the scent of white roses, and the view of illuminated Kolonaki created a magical setting. Among the guests were figures from the worlds of art, fashion, and business, while live music complemented the evening perfectly. As the lights of Athens shimmered through the hotel windows, Ivana blew out the five candles on her cake — closing one creative chapter and opening a new one, full of inspiration.
The evening was a celebration of emotion, warmth, and authentic aesthetics — from a fashion house that, for the past five years, has combined comfort with style and naturalness with elegance. Ivana Grossi once again proved that true luxury is never loud — it lies in the quiet confidence of a woman who knows who she is.
