The highlight of the evening, however, was the premiere of her new dress collection, marking the beginning of a new creative chapter.
On Friday night, under the starry Athenian sky, the St. George Lycabettus Hotel filled with warmth, smiles, and understated luxury — precisely the aesthetic that has defined the Ivana Grossi brand for the past five years. Surrounded by close friends, collaborators, and loyal clients, the designer celebrated the fifth anniversary of her fashion house in an evening dedicated to art, emotion, and the power of femininity.
For this special occasion, Ivana presented five of her most iconic shoe designs — pieces that have shaped the philosophy and aesthetic language of her brand. The highlight of the evening, however, was the premiere of her new dress collection, which signals the beginning of a new creative era.
The collection features five dresses created exclusively for the anniversary. Inspired by the modern woman — dynamic, mature, and authentic — Ivana designs pieces that follow the rhythm of life, highlighting natural movement and the simplicity of elegance. The dresses are crafted from natural materials, with soft lines and subtle details that exude timeless style.
“I wanted to create dresses that a woman can wear every day, but also for special moments — pieces that make her feel comfort, but also the strength of her femininity,” Ivana said during the event.
The complete Ivana Grossi collection will be available at the Shopping Event of the Decade, the Anniversary Pop-up Project: The Decade Edition, on Saturday 13th and Sunday 14th of December, at the Goulandris Natural History Museum in Kifisia.
The atmosphere was dreamy and refined — candlelight, the scent of white roses, and the glowing view over Kolonaki created a magical setting. Among the guests were figures from the worlds of art, fashion, and business, while live music beautifully complemented the evening. As the lights of Athens shimmered through the hotel windows, Ivana blew out the five candles on her cake — closing one creative chapter and opening a new, inspiring one.
The evening was a celebration of emotion, warmth, and authentic aesthetics — from a brand that has spent five years blending comfort with style, naturalness with elegance. Ivana Grossi proved once again that true luxury is never loud — it lies in the subtle confidence of the woman who knows who she is.
Source : fayscontrol.gr
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