It’s a new beginning for IVANA GROSSI.

At one time a designer who made shoes for herself, friends and family, Ivana Danilatou is opening her doors and expanding to a global market with the launch of her website. Favoured by the Athens elite and Serbia’s high-fashion crowd for offering custom sizing and bespoke designs over the last 3 years, IVANA GROSSI is now available online and is looking forward to joining exclusive boutiques worldwide.

“She reminds me of Jimmy Choo, whose out-of-the-way workshop catered to London’s fashion editors and fashionistas until Tamara Mellon came on board and expanded the brand with ready-to-wear,” one loyal client says. “She’s got a great eye for detail.”

Starting with women’s and men’s footwear and now including custom designed, handmade handbags, the website sees IVANA GROSSI moving into a new era.

“Shoes are the foundation for every outfit then come the accessories. With IVANA GROSSI, we are not laying the foundation for a house but a castle,” says model-turned-designer, Ivana Danilatou.

While the website carries IVANA GROSSI women’s ready-to-wear collections, bespoke menswear is available by appointment at the atelier in Marousi as well as custom shoes and handbags for women. Featuring high quality leather and handmade decorative touches sourced locally in Athens, Greece, all IVANA GROSSI shoes and accessories are individually handmade.

To book a consultation click here. And be sure to sign up to the website’s e-newsletter for news of special events and offerings.